Black Friday
Being a french quebecer today’s the first time that i read about Black Friday, the “SHOPPING SPREE TIME” call so popular in America. Coverage of the event in incredible, just look at sites like blackfriday.info, it has a 3-days lifetime each year! That’s specialization at its best. This “holiday” presence in Canada so far seems small, with big chains doing sales without talking a lot about it or completely forgetting the Black Friday appellation.
Canadian Tire's event cover both languages, but no reference to Black Friday
Staples US website talk about a promotion without direct reference to Black Friday. French and English canadian sites have nothing.
Home Depot as a (small) direct reference to Black Friday on his US website. Nothing on the Canadian versions
Why is this even so absent in Canada? Yeah i know, Thanksgiving here doesn’t have the same importance so another “holiday” linked to it has less chance of creating a buzz. Still, with publicity and logistic prepared for almost 75% of the continental market, it would be pretty cheap to extent coverage to Canada. At least, it’s worth trying.
29/11/2009 Update, interesting articles about Black Friday
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
